Follow the rules.

Don’t be a rebel. Don’t think for yourself. Don’t be an entrepreneur, don’t try to market new ideas, and certainly don’t blaze new paths.

Break the rules.

Don’t break the rules – take them out for dinner. Entertain them for awhile; dance with them. Buy the rules lavish gifts and expensive jewellery. Then bring the rules home. Hit the rules over the head with a shovel. Bury the rules in your backyard.